10 Survey Tools That Make Data Collection Easy for your Sales Business
companies using this survey tool saw their customer satisfaction scores go up by 7–12% every year
In the last issue, we explored the power of surveys, how they help you as a business gather feedback, understand behaviour, and make better decisions.
But here’s a reality most people don’t talk about, the quality of your insights is only as good as the tool you use to collect them.
So today, let’s walk into the top 10 tools for running surveys that can make you derive insights seamlessly, make informed business decisions easier, cleaner, and more insightful as a business owner.
If you’re just getting started as a business owner and need something simple, fast, and free, Google Forms is your go-to. It is simple to use, and integrates smoothly with Google Sheets for real-time data syncing.
Cost
Free with Google Workspace
Advantages
Easy to use, unlimited surveys/questions, real-time sync to Sheets
Basic analytics
Limitations
Basic design, minimal logic, it also lacks advanced analytics
Best for:
Quick internal forms, basic feedback loops
If you are in the Microsoft ecosystem, this is a worthy rival to Google Forms. It’s clean, secure, and great for internal feedback within organizations.
Cost:
Included free with Office 365 subscriptions
Advantages:
Seamless integration with Excel and Power BI, auto-grading for quizzes, secure and stable.
Limitations:
Limited question types and analytics depth.
It is best for:
Businesses already using Microsoft tools.
Surveys done with this tool feel like conversations. Typeform is smooth, one-question-at-a-time design helps increase its response rates and reduce survey fatigue.
Free Tier:
Limited responses, basic features
Paid Plans:
Basic: $29/month (100 responses/month)
Plus: $59/month (1,000 responses/month, remove branding)
Business: $99/month (10,000 responses, priority support)
Advantages:
Conversational style, high completion rates, polished UI
Limitations:
Higher cost at scale, limited low-tier branding, can feel complex
It is best for:
Engaging audience surveys, lead capture
Jotform is user-friendly and has strong drag-and-drop functionality. It is great for surveys, event forms, applications, and more. Plus, it supports payment and file uploads if needed.
Free Tier:
Up to 5 forms, 100 submissions, 100 MB storage
Paid:
Bronze to Gold plans (increase limits to 100,000 submissions, 100 GB storage)
Advantages:
Drag‑and‑drop, HIPAA‑ready, powerful integrations
Limitations:
Free tier is limited; scaling requires paid plan
It is best for:
Diverse forms, healthcare, education, nonprofit
This is a robust option for your big business. It offers advanced features like question logic, templates, and analytics which is ideal for your business that is looking to get serious with survey data.
Free Tier:
Limited to 10 questions, 25 responses per survey
Paid Plans:
Advantage: $39/user/month (15k responses/year, skip logic)
Premier: ~$75–$99/user/month (multilingual, benchmarks)
Advantages:
Strong analytics, collaboration, templated surveys
Limitations:
Costs add up for volume, CSV/Excel export locked behind paywall
Best for:
Medium to large teams, business owners
According to a recent survey of customer experience–focused companies by SurveyMonkey , a striking 89% of C-level executives and 87% of professionals confirmed that leveraging customer feedback through platforms like SurveyMonkey directly contributed to financial growth during COVID-19 pandemic.
Zoho Survey is especially useful for businesses using the Zoho CRM suite. You get real-time reports, multi-language support, and seamless integration with other Zoho tools.
Free Tier:
10 questions, 100 responses per survey
Paid Plans:
Plus: $20/month (3,000 responses)
Pro: $25/month (5,000 responses, multilingual & white-label)
Enterprise: $60/month (7,000 responses, team features)
Advantages:
Deep CRM and Zoho integrations, offline mode, logic features
Limitations:
Response caps on plans, interface slightly dated
It is best for:
Zoho users, multilingual surveys, enterprise-grade logic
Survey sparrow has a very clean UI, conversational experience, and mobile-first design. It also supports NPS, offline surveys, and recurring feedback loops. It is great for you to engage with audiences on the go.
Free Trial:
14 days + limited free forever plan
Paid Plans (annual billing):
Basic/Starter tiers offer up to 15k responses/user/month
Business/Professional scale to 100k+ responses, team features
Advantages:
Omnichannel delivery, NPS/360 modules, white-label and offline surveys
Limitations:
Pricing requires contacting for team plans
It is best for:
Customer and employee experience programs
This tool is an enterprise-grade. If you’re handling large-scale data or need detailed segmentation, advanced analytics, and logic branching - Qualtrics has your back.
Cost:
Custom enterprise pricing (approx. $5/participant for panel surveys)
Advantages:
Advanced analytics, segmentation, full XM suite
Limitations:
Higher cost, enterprise-oriented
It is best for:
Large research teams, deep CX programs
According to a study by Qualtrics, companies using
Qualtrics saw their customer satisfaction scores go up by 7–12% every year. Even better? Their teams saved hundreds of hours just by automating the repetitive stuff they used to do manually.
ALCHEMER (FORMERLY SURVEYGIZMO)
This particular survey tool is built for customization. It is ideal for you as a user if you need deep control over logic, branding, and integration with analytics platforms.
Pricing:
Not public; custom quotes; comparable to mid-to-high tier tools
Advantages:
Highly customizable, deep question logic, white-label, strong integrations
Limitations:
Slightly pricier, steeper learning curve
It is best for:
Detailed, branded surveys with complex routing.
Tally has lightweight, it is modern, and has Notion-style. It’s free, intuitive, and surprisingly powerfully perfect for business owners and small teams who just want to get feedback out fast without complexity.
Free Plan:
Unlimited forms and responses
Paid:
From ~$29/month for custom domain and branding
Advantages:
Clean, minimal interface, unlimited usage free, simple Google Sheets integration
Limitations:
Lightweight feature set, still building branding tools
It is best for:
Startups, creators, simple feedback loops
Although there’s no “best” order to these tools, you should know what’s best for your context need at the time
Ask yourself:
Who am I surveying?
How complex does the form need to be?
What will the end be to the means?
Once these answers are clear, your tool choice becomes much easier.
And remember: a good survey isn’t just about asking questions; it’s about getting answers that move the needle.
Curious what tool will fit your workflow best?
Let’s make your next survey worth answering.
Reply to this newsletter, and I’ll help you figure out what works best based on your audience, goals, and data needs. Because insights are great. But impactful insights? That’s where the magic is.
Until next time,
The Data Girl 💜.
Thank you ❤️
Now I know what to use for my project questionnaire